Splog Identification 101: It just doesn’t add up
With splogs and all kinds of spammy tactics being employed by unscrupulous people on the internet, the world wide web is getting polluted by these dubious strategies. Because these kinds of tactics are frowned upon, splog makers are making it harder and harder for people to identify splogs. Fortunately, there are still some tell-tale signs that will alert you if the blog that you are reading is actually a splog.
One of the ways of determining if a blog is actually a splog is by paying attention to the content. A real blog actually makes sense in how it is published. The content matches the links and the title. Splogs do not care about matching or having an actual internal design. The content will not match the links or even the blog’s title or the post title. There are even some posts where the signature or the name in the article doesn’t match the name of the post author.
Another example of how splogs do not “add up” is that the sentences or the thoughts being expressed in the post don’t make sense. You could be reading a post on a popular TV show that will suddenly turn into a description of a porn movie. This will also extend to how paragraphs are composed — usually with each paragraph talking about really unrelated subjects — for example, a post that begins with a tour of India turns into a description of a new drug then becomes a paragraph hawking a new diet. Even how the sentences are constructed is made haphazardly, you’d swear some random guy just began typing all of the English words he knows.
When you see these things happening in a blog you’re reading, stop. You’re just going to waste your time reading a splog.
