Red flag on non-original content
The kind of content that you read on a blog can give you a clue whether a blog is actually a splog.
To be fair, not a lot of blogs really give you all original content. Most blogs will feature posts that quote from the posts of other people or other websites, while other just post links directly to the content the blog owner finds interesting. There is actually nothing wrong with this and this is not what a splog does. A splog will be devoid of absolutely any kind of original content and will have a wanton disregard for Fair Use by completely ignoring the use of block quotes by just pasting the derived content on their blog without any kind of attribution or sign that it was lifted from another source.
A good way to find out about splogs through its content is by going to the suspicious blog’s categories and its archives looking at signs of whether the content was written as an original piece. This can be quite difficult but you’ll see subtle signs that an article was lifted entirely from another site.
