Most splogs don’t even hide their true nature
You may be surprised to know that the most common form for splogs is one that doesn’t even hide what it really is. It actually makes sense because sploggers are a lazy bunch who can’t even make their own content so it stands to reason they’ll be too lazy to even hide the true intentions of their splog.
These splogs are just a list of links leading to their advertisers. Usually the advertisers are often called sponsors, which in a way is also true because these are companies that pay to be included in the list.
Advertisers get benefits from being in splogs. The link points to their site and their keywords can now be found by search engines in another location. Of course, the advertising benefit is there as their coverage increases on the internet.
