The Link Splog
I’ve written before about how feeds are being used by people who make splogs. They are using RSS feeds as well as the power of search engines to look for specific content that can be used to popular the blog. The usual form this content takes are link lists or excerpts of the article or content along with links that usually point to other content that often have just enough correct keywords to lead search engines to it.
In a link splog links that number from a single one to a dozen that are related to the articles are posted everyday. The attempt is to make it look like it’s a “links of the day list” but a deeper investigation into the lists will show that the links don’t add up. Some of the links will usually point to non-related content, this indicates that the link list was chosen without rhyme or reason — usually automated by a piece of software.
